The Prime font is a simple typeface with a techy feel and a strict, geometric origin. The typography designer wanted to create a typeface that provides great readability in various sizes and forms, and yet, offers enough subtle differences to stand out. Basic and somewhat neutral, the Prime font can be used in a variety of ways from distinct titles to body text. By Max Pirsky. Tipografia magnifique!
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Segoe, Myriad, and Frutiger are in a genre of sans-serif fonts called humanist sans-serifs. Just as all rhombii are not rectangles, not all humanist fonts will look like Segoe and friends. Most won't. But this might help you in your search.
One free humanist font that is in the same ballpark as Segoe is Open Sans, which is under the Apache license. Not sure of the full implications of that license in terms of attribution, but you can use it for commercial work (Anything that's hosted on Google Web Fonts has a license that allows for commercial work according to this page). 1e1e36bf2d